Friday, June 09, 2006

Extra! Extra! Vintage styles

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...Fossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Influenced by and incorporating a fifties Americana design into the brand image in an attempt to target value driven consumers, Fossil's concept paid off and the Company quickly emerged as the leader of a growing industry. Fossil's renowned designers constantly study emerging lifestyle and fashion trends to bring consumers the most innovative and unique products worldwide...

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