In 1895, master craftsman Cassel Goorin sold his first hat off a horse cart in Pittsburgh, Pennsylvania. Cassel's sons – the Goorin Brothers – continued the tradition of hat making when they moved the family business to San Francisco in 1949. Today, Goorin Brothers is lead by Cassel's great grandson who remains dedicated to the art of bold hat making by crafting hats inspired by San Francisco's rich artistic community.
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